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Digital Signage – WIFI High Definition Media Player or Wired?

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Posted: May 27, 2010 |

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Digital signage is moving forward using new technologies all the time, now they are using different types of media players for storage and playing of content for the advertisements.

Dynamic advertising installers now have the choice to use either standalone, wireless or networked cabled media players and the reason comes down to price, lead time and the application it will be used for.

Standalone media players.
These are media players that are commonly associated with digital posters and they are built into the screen providing an all on one digital signage solution. These are powered by electricity and have to be updated manually through a USB connector.

Wireless HD media player.
These have the ability to store up to 900GB of data and offer full High Definition resolution at 1080p. These are at the sharp end as they come complete with HDMI connectors to plug direct to the flat screen displays and will also support Flash and MPEG 1,2,4 also supports MP3, WMA, WAV and AC3 audio files. What makes it unique is that is has a WIFI connection built into the player, so you can use a laptop to login and upload data from a remote location, the wireless networks works on 802.11G and is backward compatible with other older wireless infrastructure.

Networked High Definition media player.
As the name suggests you have to connect this media player to a data network so the content can be uploaded, this is thought to be the most traditional method; however it can be extremely expensive due to the use of fibre optic cable if the installation is coving for example a football stadium.

These are also used for the deployment of digital menu boards and are normally connected to the rear of the screen and the cables run back to a computer near the counter where the updates can be synchronised from.

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Graham Gallagher -
About the Author:

Graham owns the leading manufacturer of LCD enclosure, this range of flat screen enclosures are used throughout the world through a network of integrators.

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Article Tags:
wireless media player, networked media player, digital signage media player

Zune HD Portable Media Player Review

Ina Fried from News.com provides a brief glimpse of the Zune HD portable media player. (01:09)

Adobe Media Player is Open to Longtail Publishers

Adobe’s newly introduced desktop application for video, Adobe Media Player, features content from mostly big publishers like CBS. But it’s a platform for long tail producers too, Beet.TV has learned. The platform allows consumption of videos from any show that has media RSS feed, according to Deeje Cooley, Adobe’s Chief Internet TV Evangelist and co-creator of the Adobe Media Player. This is similar to iTunes where there are both bona fide publishers and smaller publishers. (05:05)

Blip.tv’s Mike Hudack on the Advantages of Adobe Media Player

Whether or not the new Adobe Media Player (AMP) enjoys widespread adoption, the technology solves the critical issue of tracking the viewership of downloaded files, says Mike Hudack, CEO and co-founder of Blip.tv. While most downloaded video files come through iTunes, publishers like the Washington Post and advertisers have difficulty knowing if the files are watched and for what duration. The Adobe Media Player provides these analytics. (02:15)

Adobe Media Player Launch Delayed Until Next Year

The introduction of the much anticipated Adobe Media Player (AMP), the desktop application that allows users to download and save Flash files, will launch in Beta this year but won’t have a full introduction until next year. A spokesperson from Adobe told Beet.TV late last week:”Adobe Media Player is planned to be available as a free beta download from the Adobe Web site later in 2007 with full availability expected in early 2008. (02:09)

Western Digital “WD TV” HD Media Player Review

Mike Agerbo shows us the WD TV from Western Digital that effectively turns any USB thumb drive / hard drive into an HD Media Player, allowing you to watch HD movies, listen to digital music and see family photos via your TV. (02:40)

Digital Signage

Most important in digital signage and digital media networks is pertinent, standard, vibrant, and engaging content. Content that creates an impression can often require a considerable amount of resources to build. If you are intent on utilizing your digital sign as a gripping piece of your marketing mix, the need for good content will be greater which can be produced or dragged from a existing feed.

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store large amounts of energy but cannot provide high power or fast recharge. store large amounts of energy but cannot provide high power or fast recharge.

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Tariff of outdoor digital signage

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Electronic signage, has several benefits within an marketing and advertising moderate, though it may be sometimes widely known as expensive for put into practice. The solution search within be applied outdoors or indoors having little restricts and may right now expense well under 0 as well as as much as you want to spend. Demonstrating the fact that advancement as well as choice within digital signs will there be.

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Graham owns the leading manufacturer of LCD enclosure, this range of flat screen enclosures are used throughout the world through a network of integrators.

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Digital Signage In Retail Does It Better

by admin on Mar.25, 2011, under Digital Signage Poster - Semicom

Digital Signage In Retail Does It Better

Digital Signage In Retail Does It Better

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Digital Signage In Retail Does It Better

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Posted: Mar 09, 2010 |Comments: 0
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Information is key in any business environment. Keeping customers informed of new products, advertising them and providing valuable information about your business is key to any successful marketing campaign.

And there are plenty of ways of marketing messages too. Direct email, newsletters and print media are widely used to supply information to customers and suppliers. However, not every business is fortunate to have the contact details of every potential customer or lead and in some industries the only potential sales that can be generated come from the people walking through the door or past the window.

And it is marketing to these people where digital signage is above and beyond any other form of signage or information delivery. Traditionally, the only method of marketing to retail customers has been to place print media and traditional signage in view of the customers.

To attract passing trade, signage such as for sales signs have been placed outdoors or in window displays to pull in customers. However, traditional signage has very little effect on the modern shopper. Just think, when was the last time you were convinced to enter a shop just because you saw a sign saying sale?

Digital signage is perfect for retail marketing and no other method of signage can match it for its effectiveness, flexibility and ability to engage customers.

Digital signage is far more effective at providing information. Not only can an unlimited number of messages be relayed but they can be altered to match specific times or type of customer. Different content can be displayed outside using outdoor digital signage to get customers through the door while indoor screens near a point of sale can be used to take advantage of a captive audience.

Not only is digital signage more flexible and dynamic, it still holds a newness about it that traditional media can’t match. Viewers are far more captivated by digital signage than regular print media increasing the effectiveness of it.

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Richard n Williams -
About the Author:

Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.

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Article Tags:
lcd tv enclosure, lcd enclosure, outdoor digital signage, digital outdoor signage, plasma enclosure, outdoor lcd, waterproof lcd, waterproof plasma, outdoor plasma, rugged lcd, plasma tv enclosure

If you have ever wanted to create a hologram or digital signage in Adobe After Effects the great folks at RedGiantSoftware.com have a wonderful new plug in for you: Holomatrix. Distributed by Tubemogul. (07:52)

Transportation in Munich

Bicycle transportation is well supported in Munich, Germany , with proper signage and dedicated lanes, which are ideal for bladers too. (06:05)

Information and education are important aspects for many industries. Not only do many businesses need to inform staff member and members of the public about important information such as health and safety, information is vital in the entertainment industry.

Sleek and Elegant Digital Signage – Digital Advertising Displays

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The Pitfalls Of Implementing Outdoor Digital Signage

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Digital signage is the use of TV systems for out of home advertising. More-often-than not standard commercial televisions are used as many digital signage campaigns are run in indoor locations such as retail units or stores.

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Digital out of home (Dooh) is one of the most effective advertising mediums in the digital age with its effectiveness surpassing that of the internet, mobile advertising and other modern ad promotions.

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Taking a screen outdoors has many advantages, especially for advertisers. High footfall and audience numbers and the lack of other digital competition can make an outdoor digital signage campaign very rewarding.

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Feb 14, 2011

Digital signage, once a novelty used by only a few advertising companies is now a mainstream form of promotion, branding and marketing with more and more screens appearing in all sorts of locations from retail stores, gas stations, bus terminals, airports and shopping malls.

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Feb 14, 2011

The outdoor digital signage market is fast on the heels of indoor. Increasingly we are seeing digital outdoor signs being erected in city centres, towns and around airports and other transport hubs.

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Feb 14, 2011

Over the last decade televisions have gone from merely devices for entertainment to being commonly used out of the home for advertising, promotion, branding and information.

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There are many outdoor locations where running a TV screen, whether it is for outdoor digital signage, information or to provide entertainment, looks to be impossible. Many outdoor locations are either extremely hot, very cold, under intense sunlight, or under severe weather.

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Richard n Williamsl
Advertisingl
Feb 08, 2011

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The Disadvantages Of Digital Signage

by admin on Mar.23, 2011, under Digital Signage Poster - Semicom

The Disadvantages Of Digital Signage

The Disadvantages Of Digital Signage

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The Disadvantages Of Digital Signage

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Posted: Mar 09, 2010 |Comments: 0
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As with any new technology, the buzz surrounding digital signage can often mislead people into believing that it is simple and straight forward method of advertising, generating awareness and general marketing.

There are of course plenty of advantages in using LCD screens for out of home. It’s vibrant, dynamic, flexible and far more eye-catching and engaging than standard print media. However, whilst many people in the Digital Signage industry (DS) will explain how beneficial it can be and how digital screens can increase brand awareness, few will explain some of the disadvantages of it.

However, there are some disadvantages to using LCD or plasma screens for out of home use:
Difficult to establish a return on investment.

One of the main disadvantages of digital signage compared to regular media is that there is often a high initial outlay. In setting up a DS campaign not only do the screens have to be purchased but also content creation software and media playing devices not too mention having to pay someone to create and manage the campaign if you feel unable to do so yourself.

The technology requires some experience

Creating content and networking a set of screens does take some technical know how and while it is possible to do almost every aspect of digital signage implementation yourself, some background in technology or computing is required otherwise it would be far easier to employ somebody to take care of these aspects for you.

Digital signage requires protection

Unlike the TV that sits in the relatively safety of your front room, a digital signage screen can be in a far more precarious position. Not only are they in a public area and are susceptible to knocks and impacts (both accidental and deliberate) and in the case of outdoor digital signage they need to be protected against the weather too.

Outdoor TVs can be used as outdoor digital billboards but they still need protecting from impacts and the costs of these waterproof TVs are extremely high.

However, it is not all bad news. Protection for digital signage and in particular outdoor screens is available quite cheaply in the form of an outdoor LCD enclosure.

As LCD enclosures are fully waterproof and manufactured and can house almost any standard LCD or plasma screen they are ideal for use in digital signage – both indoors and out.

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(ArticlesBase SC #1959761)

Richard n Williams -
About the Author:

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I want to change my Plasma wall mount to a LCD wall mount … Can I buy a adapter to fit my LCD Sony 52 in TV
Do lcd tvs need to be calibrated ?
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Learn how to Share Photos from a Digital Camera

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Learn how to Use the Color Management in a Digital Camera

Learn how to use the color management in a digital camera in this video with Michael Stewart, digital photography expert. (03:26)

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Sleek and Elegant Digital Signage – Digital Advertising Displays

Advertising>
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Feb 22, 2010

Digital Districts – Digital Signage Helping City Regeneration

Advertising>
Multimedial
Jan 11, 2010

There are many advantages to digital signage: ? It’s eye-catching ? Dynamic ? Engaging ? Flexible ? Cost effective

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Apr 26, 2010

The Pitfalls Of Implementing Outdoor Digital Signage

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Richard n Williamsl
Advertisingl
Sep 06, 2010

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Advantages of Steel Enclosures for Outdoor Digital Signage

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Digital signage is an effective and cost effective method of marketing made possible by the development of flat screen TV devices such as LCD (Liquid Crystal Display) and plasma.

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How To Create A Outdoor Digital signage Solution For Any Cash Strapped Company

by admin on Mar.22, 2011, under Digital Signage Poster - Semicom

How To Create A Outdoor Digital signage Solution For Any Cash Strapped Company

How To Create A Outdoor Digital signage Solution For Any Cash Strapped Company

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Outdoor digital signage is not a black art, we will try to dispel any myths, so that anyone can create an outdoor digital signage solution for a very minimal cost.

One thing that puts companies off marketing projects is the unknown, “what if?” now what if you installed an outdoor digital signage solution that was seen by an most of the towns folk, for example if you are in Massachusetts near Lenox and you have stock of “Magic Ice”, then for some freak of nature snow comes in January, yes sure the snow clearing contractors do their job and clears the roads, but what about side walks and car parks and the un-treated roads, like Rattlesnake Pass?

Informing passers by that you have this stock will make them think and will result in them calling in and buying your stock, thus increasing your sales for this product. Now not used just for novelty items, you can also market anything as well as provide advertising for local businesses or stores, charging them to advertise on your signage hardware.

So how do I do it?

First you need a good spot near high traffic areas, you might even have some parking spots that get little use, here you can dig a hole 24″ deep, then concrete a 4″ x 4″ steel post into the ground making sure it is level.
Secondly, you can weld a steel plate that is 27 ½” wide x 20″ high onto the post this is what you will mount the hardware from.
Third, purchase an outdoor LCD enclosure, this is a special outdoor case for the TV and provides both cooling and heating for a year round solution that is thermostatically controlled.
Fourth, purchase a low cost LCD or plasma TV from Goodings or Target an install the TV into the LCD enclosure, then cable the television up to mains and cable back to your store with CAT 5 data cable to a computer.
Fifth, now produce your media on your local computer and upload it to the screen through the computer cable.

Or, you could buy an LCD advertising screen that has the media player in built and all you need to do is drag the media to the memory card on your computer and then insert the card into the screen’s secure compartment, then lock the LCD enclosure and your advertising screen can be controlled through the remote control of the advertising screen, to select the dwell time (the length of time a particular image or video is displayed for).

A digital poster up to 40″ would cost less than a thousand bucks, but imagine if you pulled in an extra 55 customers over a week and they all spent over , you will have turned over 00, don’t forget the extra revenue from your neighbours ads, this will certainly cover all the hardware and deployment costs to get this set up.

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Graham owns the leading manufacturer of LCD enclosures, this range of LCD enclosure are used throughout the world through a network of integrators.

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Graham owns the leading manufacturer of LCD enclosures, this range of LCD enclosure are used throughout the world through a network of integrators.

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Outdoor Digital Screen Protection ? What to look out for

by admin on Mar.20, 2011, under Digital Signage Poster - Semicom

Outdoor Digital Screen Protection ? What to look out for

Outdoor Digital Screen Protection – What to look out for

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Outdoor Digital Screen Protection – What to look out for

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Outdoor digital signage is becoming a popular marketing tool. And it is not just advertising that this dynamic, colorful and eye-catching medium is being used for – all sorts of industries and applications are using TV screens in an outdoor location.

From outdoor digital signage; digital posters; menu boards, to information services like wayfinding – a seemingly endless host of applications can be potentially achieved with an outdoor LCD screen.

LCD enclosure

But of course you can’t just take any screen outside into the elements. It needs to be protected and to do this there are a couple of options:

Outdoor TV Screens
Standard/commercial screens in a digital signage enclosure

An outdoor TV screens is perhaps the simplest solution. These devices are waterproof and are often high brightness allowing them to be used in almost any outdoor location. However, these devices are highly expensive and while they are more durable than a standard TV screen they are vulnerable to vandalism and quite often need to be protected by sort of enclosure.

Standard and commercial grade LCD screens, normally used for indoor environments, can be taken outside if protected in an LCD enclosure (or plasma enclosure). These devices offer all round protection. They are waterproof (to NEMA 4 or IP65) and more often than not contain heating or cooling elements such as fans (an even air conditioners) so they can be used in any location – and matter what the ambient temperature.

As the cost of an LCD enclosure, combined with the price of a commercial TV (even high brightness) is far lower than bespoke outdoor devices and, furthermore LCD enclosures are manufactured from steel with anti-shatter screen protection providing ant-vandal and impact protection – something outdoor TVs lack.

When shopping for an LCD enclosure – look for a NEMA 4 or IP65 – and ensure it is equipped with cooling fans.

Retrieved from “http://www.articlesbase.com/business-articles/outdoor-digital-screen-protection-what-to-look-out-for-2820998.html”

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Importance of Vandalism Protection in Outdoor Digital Signage

by admin on Mar.19, 2011, under Digital Signage Poster - Semicom

Importance of Vandalism Protection in Outdoor Digital Signage

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Outdoor digital signage has many advantages over indoor systems, including:

• Larger potential audience
• Less signage competition than indoor areas
• Can be viewed from pavements and in vehicles

But there also many disadvantages to outdoor signage screens and perhaps the foremost of these are the protection requirements. There is much that an LCD enclosure operating in an outdoor location needs to protect against:

? Weather ? Water ? Dust ? Heat ? Cold ? Direct sunlight – Are just a few of the outdoor elements that need to be defended against? However, there is also one other element that outdoor digital signage needs to be protected against: vandalism.

Sadly, vandalism is an all too common problem in the modern world and outdoor digital signage screens are a tempting target.

Smashed screens, damaged enclosures and even stolen LCDs are a common occurrence on many unsupervised outdoor digital signage displays. And the problems caused by a vandalised outdoor digital signage screen are also manyfold:

• Cost of replacement
• Decreases the chance of a return on investment
• A dead screen is not advertising – losing revenue
• Broken glass or other hazards could leave you liable for any injuries

Protection against Vandalism

There are several areas and aspects to protecting a digital signage screen:

• Shatterproof Glass is highly important – the screen is the most vulnerable aspect of a digital signage system it can also cause the most hazards if broken. Anti-vandal screens are impossible to shatter – some are even tested against low velocity bullets.

• Steel LCD Enclosure -Whatever type of digital signage enclosure is used; steel is by far the best material to offer rugged and anti-vandal protection.

• Tamperproof Locks -Tamperproof locks are also a good idea to prevent attempts at theft.

• Prevention of insertion – another anti-vandal measure that is often overlooked is preventing people from inserting objects (including fingers) into the enclosure which could damage or disable the device (especially if water is squirted in or another liquid)

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Digital Signage on a Grand Scale

by admin on Mar.18, 2011, under Digital Signage Poster - Semicom

Digital Signage on a Grand Scale

Digital Signage on a Grand Scale

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Digital Signage on a Grand Scale

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Digital signage comes in all shapes and sizes but due to the advances in the technology over recent years, giant digital signage boards are now springing up all over the place, particular in outdoor locations as roadside digital billboards or other outdoor digital signage.

Why size matters

When it comes to getting your message across size really does matter especially as so many more digital signage systems are springing up all over the place, making getting noticed even more difficult.

Uses of increasingly larger screens for outdoor digital signage means that nearly every week a new install is claiming to be the world’s largest. And even standard commercial screens housed in outdoor LCD enclosures are now commonly found as large as 70″

However, for the true monoltithic digital signage systems you have to look to the world of sports where large screens have been commonplace for many years. However, traditional just low quality pixelated LED screens are now being replaced by equally large LCD screens – and even High Definition LCDs.

Examples of large digital signage screens

Perhaps the largest digital signage screen currently in the world is at the Harrah’s Resort in Atlantic City. Strictly speaking its not a single screen but the entire building has had LED lights built into all four exterior walls. But at 500 feet high it is certainly impressive.

Kansai International Airport in Japan has a rather smaller screen at just 4 x 3metres but it is curved making it the world’s largest curved plasma display.
However for a true giant digital signage screen you have to look to the Dallas cowboys who have a four-sided video display above their NFL pitch. Each screen is 22 metres high and nearly 50 metres wide – truly awesome.

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Are You All set For The Next Generation Of Dynamic Marketing?

by admin on Mar.17, 2011, under Digital Signage Poster - Semicom

Are You All set For The Next Generation Of Dynamic Marketing?

Are You All set For The Next Generation Of Dynamic Marketing?

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Digital signage is evolving all the time and will not stop, nonetheless the inquiry has to be asked, “What is the future generation of digital signage? And do you think you’re all set for it?”

We have observed the development of the touch screen window signage solution that acts just like a gigantic iPhone panel, up to a monstrous 70″, the advantage of this, is that it is quick and easy to deploy and can be without problems removed and fitted to another window perfect for shopping malls for promoting new stores in unoccupied store fronts, then when they are in use they can be removed and used on other store fronts or stored away.

If one thing has confirmed to be a winner in the electronic signage industry it must be interaction, the deed of engaging with the client and the merchant. From cellular phones to interactive screens, getting consumers to engage with your media is a certainty for accomplishment.

Samsung have included interactive commercial TVs just for this function and have profitably fitted a twin screen solution that can let consumers to open images, make them bigger or smaller and even move them throughout between the two monitors.

Dynamic marketing is here to stay so we have to harness and work with the devices offered this will make certain that any electronic signage solution we market is at the top of its game.

Only one thing with an touch screen though, is that is it will need safeguarding if placed outdoors from possible attacks, otherwise the water and snow will terminate the monitor used.

Dexter is the major maker of a variety of Lcd monitor enclosures, this range of product is supplied to digital signage integrators throughout the world, now they also offer an indoor solution a digital poster, they also offer a range of Computer enclosure that are used for factory information system protection.

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Dexter is a director of LCD Enclosure Global a leading manufactuer of outdoor digital signage enclosures, that are shipped throughout the world.

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Article Tags:
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Dexter is a director of LCD Enclosure Global a leading manufactuer of outdoor digital signage enclosures, that are shipped throughout the world.

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Digital Signage in Sports Stadiums

by admin on Mar.16, 2011, under Digital Signage Poster - Semicom

Digital Signage in Sports Stadiums

Digital Signage in Sports Stadiums

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Digital Signage in Sports Stadiums

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There is one location where digital signage has been used to its fullest potential and that is in sports stadiums. Football arenas, baseball grounds and athletics stadiums are all places where the true potential of digital signage has been realised.

There are various reasons why digital screens are used by businesses and industry such as information, advertising and raising brand awareness. And in sports stadiums digital signage is being used successfully for all of these applications.

Digital signage for pitchside sponsorship

Pitch side sponsorship is a huge money maker for football teams and sports clubs. Not only is sponsorship and advertising along the pitch visible to the ground’s attendees but also as many sporting events are televised these adverts can reach an audience of millions.

Traditionally these adverts, branding and sponsorship messages have been based on traditional print media, however, outdoor digital signage can generate far more revenue from the same space.

By using TV screens to provide the branding and sponsorship around the pitch not only can moving images be introduced as part of the messages making the adverts more attractive but also multiple adverts can be relayed on each screen and swapped at regular intervals (such as every ten seconds) meaning far more revenue can be collected from the same space.

Sponsorship around pitch – replacing static signs – multiple advertisements same space for TV exposure.

The Dallas cowboys now use giant outdoor digital signage

Providing the Scores

Giant LED screens are a common sight in many sports grounds. They are extremely useful for providing scoreboard information and other key facts such as substitutions that can aid the fans in the audience. Now, thanks to the growth of large scale outdoor digital signage screens, this type of information can now be relayed in a far more attractive and useful manner. The scoreboards too can be interlaced with advertisements and other information increasing revenue streams.

Information around the ground

And digital signage is used throughout sports stadiums in the concourses; providing seating information and even score updates for latecomers; and even parking areas with outdoor digital signage helping ensure orderly parking as well as providing important information about the ground.

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The Use of Digital Signage in Hospitals

by admin on Mar.14, 2011, under Digital Signage Poster - Semicom

The Use of Digital Signage in Hospitals

The Use of Digital Signage in Hospitals

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Home Page > Advertising > Branding > The Use of Digital Signage in Hospitals

The Use of Digital Signage in Hospitals

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Hospitals across the globe have begun to embrace digital signage. From reception areas to wards and even car parks with outdoor digital signage, screens are being installed in all manner of places throughout hospital premises.

But unlike many industries that have adopted digital signage as an advertising medium, hospitals have found use for it as a great method of passing information to staff, visitors and patients.

Why Digital Signage?

Communication has always been a challenge in a hospital setting. With so many different members of staff, in so many departments and a continual daily supply of new patients and visitors, ensuring people are informed about important information can be difficult.

Pagers, notice boards and PA systems are just some of the communication systems that hospitals have employed in the past but digital signage is proving even more effective than many of these
For hospitals, digital signage provides the ability to pass information at real time. Important messages can be relayed to every digital signage screen all over the hospital (and even across other sites in the hospital trust too) at the click of a button.

This is so much more effective than the traditional notice board where some poor administrator had to photocopy and walk to each and every notice board to pin up the information and as hospital grounds are very large, that process itself can take a while.

And quite often it could be days before staff members read it or had the information filtered down to them, which is why digital signage is so useful to hospital environments.

And it’s not just messaging to staff members that it is benefiting. Digital signage can provide visitors with important information too – such as ward closures and visiting times – helping to avoid confusion – and even outdoor digital signage can be used to ensure that even not yet entering the hospital can be made aware of important information

LCD enclosures are commonly used in hospital environments as protective enclosures. These are useful for outdoor applications to protect from the weather but commonly they are also used in psychiatric wards and other areas with vulnerable adults for television viewing as the LCD enclosures can prevent the television being used as a weapon or a means to commit self harm.

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